I was reading in the observer food magazine today about the winners of the Waitrose and Observer food awards. Before you read on, those who hate Jamie Oliver may want to turn away now. The reason for the post about Jamie Oliver has to do with his better food for kids campaign. Whilst I’m not exactly a massive fan I did admire the work he’s done to try and get better food into the schools for kids’ diets (the hyperactive kid who’s behavior improved once he changed his diet is a shining example here). The interview brings out his passion for improving the diet of the nation. Something that amazes me. You only have to look at the way the French, Italian and Spanish eat to see that you don’t or shouldn’t have to be rich to eat a healthy balanced diet. Whilst I’m no expert as I’m overweight, I do put the blame on the supermarkets who advocate the quick to eat foods that take little or no time to prepare.
If you walk into a supermarket in the UK, once you get passed the fresh veg and fruit, you’re immediately placed in front of the “micromeals”. You walk into a Supermarket in France, and you’re presented with, well anything but. I think the best you can find ready prepared are pizzas (this may have changed slighly, but I know it was pretty much the case in the Hypermarket I normally go to in Dunkerque).
People say they don’t have the time to cook, how come I can rustle up a pasta sauce in the time it would take to cook a micro meal in the oven? Ok so it’s not overdone with fresh veg, but I know what’s gone into it. I find it has more flavour than the tubs of fresh sauce you buy in the supermarkets as well.
Another thing that the government is banging on about is the new traffic light categories on food packaging and eating less fat. That’s all well and good, but those lower fat meals you buy are more often than not heavily laden with sugar to make up for the missing fat as it adds flavour. The sugar is worse for you than the fat is. There are lots of healthy fats out there for you to eat, I don’t really know why it’s always so black or white.
Going back to the article, Jamie says that getting kids to learn how to cook at an early age is important as we don’t teach our kids how to cook anymore. Whilst I find this good, you have to educate the parents as much as the kids. You’ve got a growing culture of kids having kids, so they wouldn’t have learnt how to cook themselves. They’re the people going out and buying the crap the kids eat at home, so educating them is equally as important as teaching the kids themselves.
The interview goes onto mention that you can make food out of the cheapest of ingredients, this is fantastic, but none of the recipe books I’ve seen go out of their way to give you the recipes. Why on earth not? Why isn’t there a book out there, that’s cheap to buy, giving you good quality food recipes for relatively no money. Encourage people to buy the ingredients raw, and give them the recipes and you’re more likely to get them cooking. So here’s the challenge for Jamie Oliver or other celeb chefs, get togther, come up with some good English recipes, mix in some european “pesant” food and start getting it out to people on low incomes.
Here’s an example, last week we decided to have soup for dinner, only the other half is a bit fussy with food and wanted the Heinz tinned veg soup, I personally can’t stand it as it has a tinny tasteless flavour. So I raided the fridge and cupboard. I came up with a base for the soup out of the final few bits of salad in the fridge, some tinned tomatos and some beans and pulses. Result? Dinner for two days and lunch for one. Took me about half an hour as well.
Ok moan over… it’s safe to continue onwards without fear of me mentioning the Oliver type person.